For 25 years, Tommy Bahama has maintained their status icons of elevated island lifestyle among older affluents, a status earned thus far without a major marketing campaign. To showcase their brand ethos and evolution to the world at large, we created their first ever 360 brand campaign, "Long Live the Island Life". Remaining true to the brand and its loyal followers, we featured an age appropriate cast and an upbeat tone of voice that articulated Tommy Bahama's unique island sensibility.  

Watch the entire campaign on Vimeo