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  • Client

    First Look Media

  • Our role

    Identity, Communications Strategy

  • Launch Campaign and Go-to-Market Plan

    We helped First Look Media launch their first ever podcast: Politically Re-Active with W. Kamau Bell and Hari Kondabolu.

    Our audience, Culture Vultures,  thrive on being the first to know about a cool new show or podcast so we designed our launch plan to feel like a poorly kept secret.  We wanted to make people feel like they were already missing out on the latest great thing.  A mix of PR, Podcast cross-promotion and influencer social helped us get there.  Within a week Politically Re-Active got featured on the Apple store. 

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