Untitled Worldwide

  • Client

    Next Insurance

  • Our role

    Tone of Voice, Brand Guidelines, Positioning Strategy

  • Insurance for Small Businesses

    Next insurance wanted to be the first choice provider to the massively underserved market of small business professionals. 

    While the promise of owning a small business is great, the reality is that most small businesses are in a constant state of risk. The fear of making a catastrophic move can weigh on an entrepreneur’s confidence - a crucial ingredient in growing a business.

    We needed to position Next Insurance as an active supporter of small businesses. To bring that idea to life, we developed an aesthetic and voice that embodied a sense of vibrancy, opportunity, and growth, avoiding fear-based and authoritative cues.

    Next Insurance Website Layout
    Next Insurance Business Cards 2
    Next Insurance Stationary