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  • Client

    NBC

  • Our role

    Brand Strategy

  • Brand Pillars and Positioning

    We worked with NBC to develop a strategy that positions the network as one that creates human-centric entertainment for a contemporary audience. Our strategic process involved stakeholder interviews, workshops, and a focus group style experience with content creators on the cusp of culture that we call "Thursday Dinner". We were able to create a series of implications that a) allow NBC to engage more effectively with their multiple audiences and b) defines what the brand stands for today both internally and externally.