Client
Gap
Our role
Campaign, Strategy
Summer 17
Summer 17, we set out to reiterate Gap's role as a modern American brand and a key part of one's summertime experience. The summer season also meant continuing #IamGap and fully breaking from using models and embracing people for Gap's campaign. We went on an epic trip across America to discover unique individuals who redefine American style in a real way.













We shot social-first mobile format videos during the road trip. Discover portrait of an American Summer on GAP's Instagram