Untitled Worldwide

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  • Client

    Gap

  • Our role

    Campaign, Strategy

  • Summer 17

    Summer 17, we set out to reiterate Gap's role as a modern American brand and a key part of one's summertime experience. The summer season also meant continuing #IamGap and fully breaking from using models and embracing people for Gap's campaign. We went on an epic trip across America to discover unique individuals who redefine American style in a real way. 

    Iam Gap Portrait of an American Summer - Chance
    Gap - Portrait of an American Summer manifesto
    Ashley and Sofia and Natalie - Summer17
    Iam Gap - Portrait of an American Summer: Tara
    Gage and Adrian - Portrait of an American Summer
    Iam Gap - Portrait of an American Summer: Mia
    Iam Gap - Portrait of an American Summer: Mark
    Portrait of an american summer, video screenshots
    Iam Gap - Portrait of an American Summer: Tara
    Gage and Adrian - Portrait of an American Summer
    Iam Gap - Portrait of an American Summer: Mia
    Iam Gap - Portrait of an American Summer: Mark
    Portrait of an american summer, video screenshots

    We shot social-first mobile format videos during the road trip. Discover portrait of an American Summer on GAP's Instagram