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  • Client

    Gap

  • Our role

    Campaign, Strategy

  • Spring'17

    Having regained credibility, we wanted to bring focus back to Gap and celebrate the brand as a true Americana icon. #IamGap was the first campaign we were able to highlight Gap's heritage while elevating product details and continuing to champion inclusivity and individuality. 

    Gap Spring 17 Image Grid
    I am Gap -  Spring'17 Campaign Gap NYC Storefront
    I am Gap Marz Detail
    I am Gap -  Spring'17 Campaign In-store Aiden Jeans
    Gap Spring'17 Wang
    Gap Spring'17 Jing
    Gap Spring'17 Jordan Closeup
    I am Gap -  Spring'17 Campaign Store Window Grid