Client
Gap
Our role
Art Direction, Strategy
Gap Product Stories
During our collaboration with Gap we produced over 20 product stories in addition to the seasonal campaign. Those stories range from short product shot animation to full on movie series. While exploring a variety of visual styles, they all stem from our strategy plan for Gap.
Our aim was to regain credibility and trust by celebrating our customers and their individuality.
We also wanted to celebrate the brand’s true American heritage as well as elevate product details.
Winter Product Story: Warm Can Be Cool
Ballerina Product Story: The World is Flat, Ballet Flat featuring dancer [Name]
Denim Product Story: Stretch Denim, For Every Move
Gap Sustainability: Water.
Watch Gap Sustainability Cotton here